POPBAR BERKELEY

7-Day Grand Opening Promo Calendar  ·  Activate on Confirmed Date
Strategy: Hook first-time customers with irresistible entry offers → convert to repeat buyers via loyalty app punch card. 7-day launch sequence. Fill in [DATE], [ADDRESS], and [HOURS] once confirmed.
7-Day Launch Sequence
Day 1
1
GRAND OPENING
BOGO — Buy 1, Get 1 Free (all day)
Goal: 100+ customers through the door
  • Post on IG/Stories the night before
  • Ambassador team outside with samples + loyalty QR
  • Nitin on floor for every customer interaction
  • Collect email/phone via loyalty app sign-up
IG Caption
"We open tomorrow. BOGO all day. Berkeley, come find us. 📍[ADDRESS] @popbarberkeley #GrandOpening"
Day 2
2
FREE TOPPINGS
Free premium toppings on any pop
Goal: Upsell anchoring
  • Pistachios, hazelnuts, coconut, sprinkles — all free
  • Staff proactively offer toppings at every order
  • Photo opp: heavily topped pops for IG
IG Caption
"Yesterday was just the beginning. Free toppings today — walk in and try something new. 🌿 #PopbarBerkeley"
Day 3
3
DIP DAY
Free chocolate dip upgrade on any pop
Goal: Introduce the dip experience
  • Milk, dark, or white artisan chocolate — customer's choice
  • Demonstrate live dipping at the counter
  • Capture video of the dip for social content
IG Caption
"Day 3: Free dip. Pick your chocolate — milk, dark, or white. 🍫 #PopbarBerkeley #BerkeleyEats"
Day 4
4
LOYALTY LAUNCH
Double punch day on loyalty app
Goal: Drive app downloads + first punches
  • Buy 2 pops → get 2 punches (5 pops = 1 free)
  • QR code prominent at register + table cards
  • Staff prompt every customer to download
IG Caption
"Download our loyalty app → get double punches today only. 5 pops = 1 free. 📲 #PopbarBerkeley"
Day 5
5
BRING A FRIEND
50% off second pop when you bring a new customer
Goal: Referral growth
  • Discount applied at register — no code needed
  • Staff ask every customer: "Did you bring someone new?"
  • Track referral count throughout day
IG Caption
"Bring someone new to Popbar Berkeley. They get 50% off their first pop. 👫 #PopbarBerkeley"
Day 6
6
SECRET FLAVOR
Limited "secret" flavor — not on regular menu
Goal: FOMO + urgency
  • One specialty batch — limited qty, first-come
  • Do NOT reveal flavor in advance on social
  • When sold out, post the reveal with photos
IG Caption
"Today only: [SECRET FLAVOR]. Not on the menu. Ask at the counter. ✨ #PopbarBerkeley"
Day 7
7
FULL PRICE  ·  REGULAR OPERATIONS BEGIN
No discount — normal pricing, normal operations
Goal: Social proof + transition to normal ops
  • Post "Week 1 wrap-up" showing pops sold, photos, reviews
  • Thank Berkeley in a genuine, on-brand post
  • Send thank-you email via loyalty app to sign-ups
IG Caption
"[X] pops in our first week. Thank you Berkeley. We're just getting started. 🍦 📍[ADDRESS] @popbarberkeley #PopbarBerkeley #BerkeleyEats #GrandOpening"
Ambassador Program  Days 1–3

Ambassador Program — Days 1–3

  • 2–3 local ambassadors: college students, food bloggers, neighborhood faces
  • Script: "Hi! We just opened. We're giving away free samples — want to try?"
  • Equip with: sample pops on tray, QR code card to loyalty app, IG handle card
  • Pay: $20/hr cash OR free pops + tip share for 3 days
Week 1 Success Metrics
500+
Total Pops Sold
100+
Loyalty App Sign-Ups
200+
IG Followers Gained
$8+
Avg Transaction
20+
5-Star Google Reviews
⚠️ Pre-Launch Requirements: Instagram account must be active BEFORE Day 1 with 3+ posts  ·  Coordinate inventory with Sarab — ensure enough stock for BOGO Day 1  ·  Fill in [ADDRESS] and [HOURS] once confirmed
Popbar Berkeley  ·  andrew@pop-bar.com  ·  212-444-8141 Grand Opening Promo Calendar  ·  2026