POPBAR BERKELEY

Media Pitch Templates  ·  Send 1 Week Before Opening  ·  From: nitin@pop-bar.com
Tier 1 — Essential Outlets Send First
SF Eater The Infatuation Bay Area Telegraph TIER 1
Subject Line
New Opening: Popbar Brings Handcrafted Gelato Pops to Berkeley
Daily Cal UC Berkeley Student Paper TIER 1
Subject Line
New Popbar Opening in Berkeley — Student Deal + Tasting Invite
Tier 2 — Local Outlets
Berkeleyside Nosh Oaklandside TIER 2

Contact: berkeleyside.org/nosh  ·  oaklandside.org/contact/

Subject Line
New Opening Tip: Popbar Gelato Pops Coming to Berkeley
Influencer Outreach
DM Script (Instagram)
Hey [handle]! 👋 We're opening Popbar Berkeley on [DATE] — handcrafted gelato pops made fresh daily, hand-dipped in artisan chocolate. First Bay Area location! We'd love to have you in for a pre-opening tasting before we open to the public. Would you be up for it? 🍦
⏰ Timeline: DMs must go out at least 5 days before opening. Pre-tasting ideally 2 days before opening day.
HandleProfilePriority
@yo_siii_foodie Food influencer #1
@edibleexcursions Food tours #2
@heather.eats Food blogger #3
@curated.by.lucy Lifestyle content #4
@hungr.ly Food content #5
Media Assets Checklist

Prepare before sending ANY outreach. Do not pitch without these ready.